HELPING ENTREPRENEURS launch new ventures, engage their audience, and achieve their goals with a collaborative, goal-driven process for creating targeted branding, visual identity, and brand experience design.
YOU KNOW DESIGN IS NECESSARY to move your venture to the next stage.
You’re ready to work with a designer, but you need results that will have lasting value as you grow your business.
The best design solutions reach beyond trends or attractiveness to thoughtfully and strategically reinforce business goals. Stephanie says:
“When I work with entrepreneurs, I immerse myself in their needs and dreams, crafting a durable and relevant brand experience that engages their audience across multiple touchpoints.”PROCESS DETAILS
BRANDS ARE BUILT AROUND VALUES AND EXPERIENCES that resonate with your audience.
Through a fun, guided workshop, we develop a deep of understanding your venture’s values, business goals and customer’s needs. These insights are used to craft a framework for meaningful communication, that goes beyond attributes and benefits, to connect with your audience on an emotional level.
This process results in a Brand Brief – a foundational reference that guides all future design initiatives, ensuring that your audience consistently experiences your unique personality and values.OVERVIEW VISUAL IDENTITY
YOUR NEW VISUAL IDENTITY must communicate consistently across all aspects of your brand. The days of getting by with just logo and letterhead are behind us.
Using your Brand Brief as the foundation, iconography, typography, color, form, and motion are strategically crafted into a visual representation of your brand’s goals and values, tailored to resonate with your audience.
A Style Guide is compiled to maintain consistency and communicate your Visual Identity Standards to vendors across any platform.BRAND STRATEGY BRAND EXPERIENCE
A BRAND IS AN ORCHESTRATED SET OF EXPERIENCES across the full range of customer points of contact, including web, print, retail, and events.
Beginning at launch, your brand needs to flow seamlessly across multiple platforms. Your Brand Brief and Style Guide provide a durable foundation upon which your venture can evolve and grow.
Stephanie’s creative direction will help you design and manage your customers experiences so that your venture stands out from the competition and remains relevant and vibrant.VISUAL IDENTITY
STEPHANIE SCHECHTER is a seasoned creative, having spent the last two decades designing brand experiences for a wide range of consumer and business products and services. Working with business leaders from some of the largest national and international brands, she has crafted elegant solutions that effectively sell their products. She knows what it takes to build a successful brand, reach a targeted audience, and maintain a strong identity when innovating and launching new ventures.
Based in Providence, Rhode Island, she works with clients and collaborates with talented professionals all over the world.